Behavioural Commerce Counselling.
The leading cause of “in-action” behaviourally, is uncertainty. Let us show you how to address and ease this uncertainty in your clients and target market.
Behavioural Commerce Counselling.

Unlock the Hidden Power of Your Decision-Making
Ever wondered why you make the choices you do? It turns out that up to 95% to 90% of our decisions are made beneath the surface, beyond our conscious awareness, in the depths of our intuition.
But don’t overlook the other side of the coin! About 10% to 5% of our choices are made consciously and meticulously. These decisions are intricate, carrying more weight and significance. Think of moments like buying your dream house or deciding on a crucial business collaboration—these are the moments when you need a guiding hand.
Welcome to the world of Behavioural Commerce Counselling, where we specialize in navigating those conscious, deliberate, high-value decisions. Our mission is to unearth the subtle, often unseen forces that shape your journey towards making the right choices.
Through the power of psychological assessment and individual trait identification, our expert team at Behavioural Commerce Counselling will uncover the unique characteristics that define you. Armed with this knowledge, we’ll empower you to tailor your services and content to resonate specifically with your target audience.
Understanding how your clients arrive at their decisions, both consciously and subconsciously, starts with exploring the intricacies of the human brain and its fascinating decision-making process. Join us on a journey to unlock the true potential of your choices. It’s time to take the first step toward a more informed, purposeful decision-making process.
Behavioural Commerce Counselling works exclusively with research methods within the neuromarketing field, and follows the NMSBA Code of Ethics https://www.nmsba.com/buying-neuromarketing/code-of-ethics

Removing Uncertainty in Human Commerce
Counselling Services.
WHO ARE WE?

Behavioural Commerce Counselling was founded in 2018, by former Mental Health Clinician & Financial Education Specialist Gary D. Agnew.
B.C.C. is a Cognitive Behavioural Practice focused on Supporting the Social Dealings Between People In Human Commerce.
By Applying Insights and Methods from Psychology and Neuroscience to Business. Organizations and Owners can Understand and Appreciate how their Customer Thinks and Decides.
Individual Attention.
WHAT WE DO.
WE TEST CLINICALLY.
Unlocking Effective Business Solutions: Our 5-Step Approach
At our core, we have a simple yet powerful mission: to help businesses thrive by understanding and addressing commerce-related challenges. We achieve this through a comprehensive five-stage clinical assessment process that ensures ethical and impactful behavioral interventions. Let’s break it down into easily digestible steps:
1. Identifying Commerce Challenges: We kick things off by pinpointing the precise issues affecting your business. This initial stage is all about recognizing the obstacles and determining if a behavioral intervention is the right path forward.
2. Unpacking Influences: In the next phase, we delve into the intricate web of influences that surround your business, focusing on situational factors, individual dispositions, and customer dynamics. We like to call it “Behavioral Journey Mapping.” It’s like creating a map to navigate your commerce landscape.
3. Tailoring Behavioral Interventions: Armed with a deep understanding of your unique challenges, we develop and apply cognitive-specific behavioral intervention programs. These programs are designed to address the root causes of the issues you face, using sophisticated tools like psychometric testing to fine-tune our approach.
4. Assessment and Refinement: Just as any successful business evolves, so does our intervention program. We constantly assess and iterate our strategies through clinical trials to ensure they remain effective and responsive to changing circumstances.
5. Program Evaluation: Finally, we evaluate the program’s impact upon its conclusion. We determine whether further study or adjustments are needed to continue driving your business toward success.
In essence, we’re your partners in deciphering and conquering the complexities of commerce. Our five-stage process is your roadmap to informed, ethical, and effective solutions that can help your business thrive.
WE DO THIS WITH YOU.
DO WE DO THIS BY COLLARORATING WITH YOU OUR CLIENT. WE’LL UNCOVER HOW YOUR CUSTOMER THINKS AND WHAT PREVENTS THEM FROM ENAGING WITH THE PRODUCTS OR SERVICES OFFERED.
Through the application of Psychometrics, and Behavioural testing. We identify individual and group uncertainty in the decision making process thereby allowing, through Choice Architecture the ability to effect/affect Individual and Group Decision Making Process
- Ethically inform and educate Clients of their biases and heuristics.
Fiduciary founded since 2018.
We Collaborate With




Contact Us at; cognitioncommerce.ca
http://www.linkedin.com/company/behavioural-commerce-counselling

Behavioural Commerce Counselling, Calgary, Alberta, Canada
+1 403 383 2646
