Interesting article from Thai Nguyen (NMSBA) on Marketing and Neuroscience. Do not agree with some of the way’s they have framed the science, although the article provides a nice overview of the relevant cognitive biases and heuristics that effect marketing. Give it a read you will be surprised.https://nmsba.com/neuromarketing/news-blog/725-youll-market-better-and-be-more-persuasive-knowing-these-10-brain-facts
