A recent study by Grall et al. (2021) found that a measure called neural synchronicity is important during self-disclosing narratives. Neural synchrony reflects the degree to which listeners are experiencing the same emotions during the story: when the narrative is strong, listeners are engaged and thereby experiencing more similar brain activity. This means that personal narratives are reflected in a more similar way in the brain of the participants and thereby more engaging and likeable. So……………get Personal in your story telling.
Cognition & Commerce. 