Driven by Business, Neuro has finally come to Audio with Proven effect/affect!
Dunkin’ drove 238% higher engagement with audio ads when piloting a new solution that dynamically matches ad content to what the user is listening to in real time. More ad tech companies, and ad platforms are investing in audio tools that can dynamically adjust messages to account for listener needs.
The Future is sounding differently.https://www.marketingdive.com/news/dunkin-drives-audio-ad-results-by-matching-background-music-to-listeners/603014/?utm_source=Sailthru&utm_medium=email&utm_campaign=Newsletter%20Weekly%20Roundup:%20Marketing%20Dive:%20Daily%20Dive%2007-10-2021&utm_term=Marketing%20Dive%20Weekender
Cognition & Commerce. 