DESIGN THINKING VS. COGNITIVE BIASES: 10 BIASES FOR INNOVATION TO OVERCOME.

Posted byGary D. AgnewPosted inBehavioural Commerce Counselling

Nice Excerpted from Experiencing Design: The Innovator’s Journey by Jeanne Liedtka, Karen Hold and Jessica Eldridge on DESIGN THINKING VS. COGNITIVE BIASES, . CHECK IT OUT.

In the Article they clearly identify 10 Biases and How to Address These. https://ideas.darden.virginia.edu/innovators-journey?utm_source=newsletter&utm_medium=email&utm_content=DardenIdeastoAction&utm_campaign=ITAe-newsJune2021

Published by Gary D. Agnew

Consultative-minded financial professional with training in clinical psychology. Applying behavioral economics and neuromarketing to human commerce. Professional recognized for work in choice architecture and group retirement planning.

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