NEUROMARKETING FOR A BETTER UNDERSTANDING OF CONSUMER NEEDS AND EMOTIONS

Great research from the INDEPENDENT JOURNAL OF MANAGEMENT & PRODUCTION on human emotions, (affect) and commerce.

NeuroScience%20MArketing/EUROMARKETING%20FOR%20A%20BETTER%20UNDERSTANDING%20OF.pdf

Published by Gary D. Agnew

Consultative-minded financial professional with training in clinical psychology. Applying behavioral economics and neuromarketing to human commerce. Professional recognized for work in choice architecture and group retirement planning.

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