Emotional memories are more likely to be stored by the brain and they are easier for us to recall later. It’s the amygdala.………………… But Be Careful not to Over Do the Emotionality. Great Article in the Science of Persuasion.https://www.thescienceofpersuasion.com/single-post/a-brand-to-remember-why-emotional-memories-are-stronger
Cognition & Commerce. 