Great Article by Prince Ghuman, in FORBES. In the Article he presents how Neuroscience and Neuromarketing are giving us INSIGHTS into HUMAN BEHAVIOUR AND CHOICE, that are beyond.
Neuromarketing is applying lessons from neuroscience to marketing, much like consumer behavior itself—only with richer data coming from the brain itself.
Prince Ghuman Contributor
CMO Network https://www.forbes.com/sites/princeghuman/2021/10/02/consumer-behavior-vs-neuromarketing/?sh=7bc745e0126b
Cognition & Commerce. 