By Kendra Clark – November 15, 2021, The Drum
36% of gen Zers report using LinkedIn for work-related networking and research, compared to just 26% who use other social platforms for the same purpose. 46% use LinkedIn for reading news stories, versus 39% who turn to other social platforms. They also use LinkedIn to learn and develop their own personal and professional abilities. In fact, 74% of gen Z LinkedIn users say they want to learn new skills. So In order to connect with these young consumers and capture some of their growing influence,“ you need to AUTHENTIC.
Authenticity … is the big word. You have to be authentic, you have to own your brand, your personality, your values, what you stand by,”
Is your organization transparent and authentic? If not, gen Zers see through that. And that is more apparent than ever in the digital age.”https://www.thedrum.com/news/2021/11/15/new-linkedin-data-shows-how-gen-z-recalibrating-the-norms-work?utm_campaign=Newsletter_Daily_US&utm_source=pardot&utm_medium=email
Cognition & Commerce. 