How smell, emotion, and memory are intertwined, and exploited.

HARVARD Researchers have explored how certain scents often elicit specific emotions and memories in people, and how marking companies are manipulating the link for branding. Got to Love Nike.🤣

Olfactory Branding is all about  creating “immediate and memorable connections between brands and consumers.” https://neurosciencenews.com/memory-emotion-smell-15855/