The Psychological Cost of Companies Sounding Ethical for Money.

For-profit organizations are increasingly associating themselves with sacred values to increase profits and enhance their reputations.” this “wokewashing” is when the relevant sacred values like racism and sexism are promoted out of Self – interest by the company.

Great Article by Rachel Ruttan, an Assistant Professor of Organizational Behavior and Human Resources at the Rotman School of Management. 💰https://www.ethicalsystems.org/the-psychological-cost-of-companies-sounding-ethical-for-money/