Maslow’s Pyramid Is a Marketing Lie 😮

SO….Maslow never actually created a pyramid to represent the “hierarchy of needs.” Maslow’s pyramid originated not from the groundbreaking psychologist, but a management consultant in the 1960s. This pyramid iteration became popular in the emerging field of organizational behavior. (remember graduate school)

Great Read from Psychologist SCOTT BARRY KAUFMAN, it really addresses a lot of misconceptions. https://forge.medium.com/maslows-pyramid-is-a-marketing-lie-14202930e20

Published by Gary D. Agnew

Consultative-minded financial professional with training in clinical psychology. Applying behavioral economics and neuromarketing to human commerce. Professional recognized for work in choice architecture and group retirement planning.

Leave a comment