How your brain distorts the world to support your emotional attachments to certain ideas🤔
The relationship between belief and fact often goes one way: “Our brains take the facts and fit them to reinforce our beliefs”, says Paul Zak, a neuroscientist at Claremont Graduate University. “sacred values” — were all but immovable.
Love How Neuroscience is confirming research done in the 1970’s Work: Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research by Martin Fishbein, Icek Ajzen
https://forge.medium.com/the-psychology-of-belief-d1e1f22d8761
Cognition & Commerce. 