A Vision of the Dark Future of Advertising. In his article Jamie Bartlett describes how psychographics will be just one of a cluster of techniques that extract personal data about you without your knowledge. The Real RUB comes from the realization that this data will be powered by machines and algorithms that no one understands. A MUST READ IF YOU EMPLOY BEHAVIOURAL SCIENCES IN YOUR BUSINESS.
https://onezero.medium.com/a-vision-of-the-dark-future-of-advertising-40347c6ed448
Cognition & Commerce. 