WE KNOW that Humans are not always rational decision-makers. The brain makes choices based on how information is presented, not just the information itself, thanks to the framing effect. This effect may stem from activation of the amygdala, which is involved in our emotional responses. Check out this Video from BrainFacts.org the Winner of the 2020 Brain Awareness Video. https://www.brainfacts.org/thinking-sensing-and-behaving/thinking-and-awareness/2020/why-do-we-fall-for-the-framing-effect-101920
Cognition & Commerce. 