Great Article by Prince Ghuman in Forbes.
In the article he talks about our “Mental Models” and how malleable our perception is based on these models.
And that our beliefs can influence these models. This relationship between beliefs and our mental models ultimately drives our perception. These beliefs can offend over ride our sensory inputs. Vision, Audition, Tactile stimulation, Olfaction ,and Gustation.
Let Us Show You How to Engage these mental models, by creating content that informs beliefs surrounding enjoyment, attention, and utility.
Cognition & Commerce. 