An Emotional Connection Matters More than Customer Satisfaction🤔

Research across hundreds of brands in dozens of categories shows that the most effective way to maximize customer value is to move beyond mere customer satisfaction and connect with customers at an emotional level – tapping into their fundamental motivations and fulfilling their deep, often unspoken emotional needs Great Article in Harvard Business Review. https://hbr.org/2016/08/an-emotional-connection-matters-more-than-customer-satisfaction