Customer behavior, aka buyer behavior, refers to the buying habits of an individual based on the influences from their personal belief, place in society, and their thought process while making a purchase.
In the article by Dinesh Agarwal she discuses five customer behavior models, and how they can be used to make customer centric experiences. These models are divided into two categories – traditional and contemporary. https://www.business2community.com/consumer-marketing/consumer-behavior-model-what-is-it-02443154
“Buying habits of an individual based on the influences from their personal belief, place in society, and their thought process while making a purchase”.
At Behavioural Commerce Counselling, WE identify These “Buying ” or “Dispositions” influences that effect individual or organizational behaviour.
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