Thanks to neurobiology, it is possible to predict consumers behaviour and even manage their decisions. Neuromarketing is showing users rely on intuition when it comes to making risky decisions (such as buying from an unreliable online store) and that advertising banners on social networks attract more attention than those on blogs.
Great Article in business2community.com with 4 ways to use neuroscience in digital marketing https://www.business2community.com/digital-marketing/neuroscience-in-marketing-practical-tips-02434671
Cognition & Commerce. 