How to create a brand personality that people connect with.
Personality is a big part of your brand identity. If your brand could actually speak to consumers, it would define its voice.
A well-defined personality can provide people a “shortcut” for making sense of what your brand is and stands for. It can help you effectively set up, communicate, and meet consumer expectations (plus some more).
Great article in Medium.com check it out…. https://medium.com/swlh/5-key-elements-of-brand-personality-3425aabf28cd
Cognition & Commerce. 