New Research from the University in Isfahan and the University of Malayer
Shows.
Brands that do not operate in accordance with the consumer’s perception of ethical, legal, and social issues are not ideologically compatible with consumers, which leads to negative emotions and brand hate. 😤
https://phys.org/news/2022-04-social-irresponsibility-viral.html?utm_source=nwletter&utm_medium=email&utm_campaign=daily-nwletter
Published by Gary D. Agnew
Consultative-minded financial professional with training in clinical psychology. Applying behavioral economics and neuromarketing to human commerce. Professional recognized for work in choice architecture and group retirement planning.
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Cognition & Commerce. 