DRUM ROLL # 1 Data-driven personalized engagement and targetingĀ
Personalization is a significant trend to watch out for in 2022. In fact, according to aĀ Gartner study, poor personalization may cost brands up to 38% of their customers
Almost half of all B2B buyers and financial decision-makers are millennials. Who are more likely than any other generation to be influenced by personalization. With Gen-Z quickly becoming a customer base, this shows no signs of slowing down. https://www.b2bmarketing.net/en-gb/resources/blog/beyond-buzzwords-top-b2b-marketing-trends-watch-2022
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Cognition & Commerce. 