Darden Professor Tami Kim, and her co-authors used both in-lab and field studies to examine identity-based appeals and determine how they affected consumers.🤓
What they found might surprise the marketers behind some of these products.
https://ideas.darden.virginia.edu/identity-based-marketing?utm_source=newsletter&utm_medium=email&utm_content=DardenIdeastoAction&utm_campaign=ITAe-newsApril2022
Don’t limit your product — or your consumer — to a single, stereotypical identity.
Want to learn How?
Published by Gary D. Agnew
Consultative-minded financial professional with training in clinical psychology. Applying behavioral economics and neuromarketing to human commerce. Professional recognized for work in choice architecture and group retirement planning.
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Cognition & Commerce. 