When neurological insights inform design thinking, companies can innovate with greater precision. Great article in MIT Sloan Management Review.
https://sloanreview.mit.edu/article/the-neuroscience-of-customer-experience/
Product and consumer experience teams are increasingly using neural insights to determine what consumers really value, what brings them joy, and what reduces or eliminates their pain and frustration. The payoff? Smart product design that provides extraordinary experiences, boosting customer loyalty and profitability.
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