Loyalty program members and regular customers respond differently to social media marketing

Great Article by Matt Shipman, North Carolina State University

SO…………..Social media messages that resonate best with loyalty program members differ from the posts that work best with other customers. Researchers used a team of trained “raters” to assess all of the company’s social media posts, scoring them on a range of characteristics, such as how intellectual, behavioral, relational and sensory they were. The Findings will surprise you 😮

https://phys.org/news/2022-05-loyalty-members-regular-customers-differently.html?utm_source=nwletter&utm_medium=email&utm_campaign=daily-nwletter

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