How company leaders talk about creativity can hurt investor confidence

Great Research on Creativity, and Overconfidence Bias 🤨

Holly Ober, University of California – Riverside found that when company leaders discuss creativity and innovation, investors react negatively to the perception of risk, displaying a creativity bias.

Leaders who talk about creativity in a confident, positive manner reassure investors, while creativity-speak that takes a more negative tone turns them away. https://phys.org/news/2022-06-company-leaders-creativity-investor-confidence.html?utm_source=nwletter&utm_medium=email&utm_campaign=daily-nwletter

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Behavioural Commerce Counselling

Published by Gary D. Agnew

Consultative-minded financial professional with training in clinical psychology. Applying behavioral economics and neuromarketing to human commerce. Professional recognized for work in choice architecture and group retirement planning.

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