University of Basel According to Wulff, little attention has been paid until now to the fact that the meaning of risk can differ from individual to individual depending on goals and life experience. He feels it is important to understand how different people think about risk in order, for example, to gauge attitudes to new technologies or societal challenges.
To investigate this, the researchers have developed a new method based on word associations and an algorithmic process that maps the representation of risk for different groups and individuals. The results of the Science Advances study indicate that there are some universal correlations in risk representation that transcend language boundaries.
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