New customer behaviours are key to developing circular economy, report finds

Lets Talk Behavioural Sciences applied to Commerce.

Titled “Engaging Customers in a Circular Economy,” the report presents an initial framework for organizations looking to reshape customer journeys, whether through participation in sharing models, returning packaging, repair schemes or other circular business models.

Thinking of Coca Cola and SPRITE, moving to clear bottles.🤔

Great research from the University of Exeter https://phys.org/news/2022-07-customer-behaviours-key-circular-economy.html?utm_source=nwletter&utm_