Sales professionals know how to look after their customers: Everything can be talked about

Published in European Journal of Marketing, a study conducted by the University of Eastern Finland researchers explores long-term business-to-business (B2B) customer relationships, and how and to what end such relationships are forged in B2B sales.

Great Research, Great Read, Want to Learn More?

https://phys.org/news/2022-08-sales-professionals-customers.html?

Published by Gary D. Agnew

Consultative-minded financial professional with training in clinical psychology. Applying behavioral economics and neuromarketing to human commerce. Professional recognized for work in choice architecture and group retirement planning.

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