Researchers from Oklahoma State University and University of Florida published a new article explaining how marketers can capitalize on the power of perception through the structure of visual communications to influence beliefs about brand performance, which ultimately influences product interest and choice.
This has some great insight and evidence on how customers are subliminally influenced by visual marketing tools such as logos, packages, and retail displays; they use them as a basis to make judgments about brands delivering on their promise.
https://phys.org/news/2023-01-capitalize-power-perception-beliefs-brand.html?utm
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Cognition & Commerce. 