How to create a deeper connection with consumers through universally shared archetypes, values, and symbols
When designing a brand, we must consider the various elements of the collective unconscious, such as archetypes, values, and symbols. These characteristics create a narrative that resonates with consumers and connects them to brands more meaningfully. Great article from UX Collective by Michael F. Buckley
https://uxdesign.cc/branding-for-the-collective-unconscious-53fcbdafc29c
Our Non-conscious, maybe you should learn more about it.
Cognition & Commerce. 