Neuromarketing, coined in the early 2000s, is an evidence-based approach to generating marketing efforts. It allows experienced marketers to look inside a user’s or client’s brain and measure their wants and options more objectively.
Neuromarketing bypasses sub-consciously hidden desires that are not apparent in the traditional survey-based opinion questionnaires. Neuromarketing is an evidence-based, cutting edge technique where science meets marketing. https://adsciencelab.com/uncategorized/what-is-neuromarketing/
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