Take 5: The Surprising Ways Emotions Shape Consumer Behavior

Companies, take note—emotions like anger, fear, and anticipation can impact what ends up in consumers’ shopping carts.

Great Research from the Kellogg School of Management Northwestern University, you’ll find some interesting results. If you want to learn more about this topic contact us at cognitioncommerce.ca

https://insight.kellogg.northwestern.edu/article/take-5-the-surprising-ways-emotions-shape-consumer-behavior

Want to learn more about how emotions influence our buying decisions? contact us at cognitioncommerce.ca