‘Lyft’ vs. ‘Lift’: Consumers are less likely to support brands with unconventional spellings, study shows

Posted byGary D. AgnewPosted inBehavioural Commerce Counselling

New research from the University of Notre Dame finds that in general, consumers are less likely to support uniquely spelled unfamiliar brands, compared with those that use the conventional spelling of the same word. 🧠

https://phys.org/news/2023-03-lyft-consumers-brands-unconventional.html?utm

Want to Learn more?

Published by Gary D. Agnew

Consultative-minded financial professional with training in clinical psychology. Applying behavioral economics and neuromarketing to human commerce. Professional recognized for work in choice architecture and group retirement planning.

Leave a comment