The field of neuromarketing, sometimes known as consumer neuroscience, studies the brain to predict and potentially even manipulate consumer behavior and decision making. Over the past five years several groundbreaking studies have demonstrated its potential to create value for marketers.
Great report in Harvard Business Review by Eben Harrell,
https://hbr.org/2019/01/neuromarketing-what-you-need-to-know
Bye the way 😏we meet the criteria on the checklist.
Cognition & Commerce. 