Application of selected neuroscientific methods in
consumer sensory analysis: A review
A short review on how we combine neurobiology with behavioral psychology to understand consumer behavior, more specifically consumer decisions related to choices/preferences and purchase.
https://ift.onlinelibrary.wiley.com/doi/pdfdirect/10.1111/1750-3841.16526
Want to learn more about how we use Electrocardiography/
heart rate to identify consumer choices?
Cognition & Commerce. 