Pump Up the Jams and Feel Powerful 🎼

The right background music can affect how you construe information and your willingness to take initiative.

In a recent article in, KELLOGG INSIGHT a team of researchers investigated one potential effect of music: psychological empowerment. Their research question was simple yet intriguing: Could listening to the right kind of music—even in the background—make us feel more powerful and in control?

What the found will surprise you 😮 Listeners found the bass-heavy versions more empowering than the low-bass ones, both consciously and unconsciously.

https://insight.kellogg.northwestern.edu/article/pump_up_the_jams_and_feel_powerful?token=eBwabrhrNuwDLaUPzHFgyUeopIE8RU1N&utm_source=subscriber&utm_medium=email&utm_campaign=TIL032223&pnespid=p_g5FC1MLaoIiuXDoyq_SIiSrkj.CJ5nIuaineVvrQFmoQnrWOd7zoHQQYAbcM0cP3HVxkMyYQ

Want to Learn more about how music affects us?