You need to deal with people as they are. 🧠
Great article by Ted Chong in entrepreneur.com Successful salespeople and marketers understand universal human behaviors well enough to use the right trigger words to get them to act, every time. In this article five common human tendencies are explored and what you can do about them. https://www.entrepreneur.com/growing-a-business/5-insights-into-human-behavior-that-will-boost-your-sales/321042
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Cognition & Commerce. 