When people talk about the personality of another person, all of the different terms they use could be grouped into five categories, each of which represents a spectrum or continuum of common temperamental traits. From his article in Forbes Abdo Riani talks about how the big 5 personality traits help or hinder startup founders https://www.forbes.com/sites/abdoriani/2022/09/20/the-big-5-personality-traits-for-startup-founders/?sh=1a713e433b29

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