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How to use consumer psychology to grow your small business, by Bryan Caplan
The article explains what consumer psychology is and how it can help small business owners understand and attract their customers. Consumer psychology is the study of how people’s experiences, thoughts, beliefs, and feelings influence their buying decisions. The article suggests three steps to apply consumer psychology to marketing: listen, learn and leverage. Listening means asking questions to determine the customer’s needs, problems, and goals. Learning means building trust by being honest and open-minded in communication. Leveraging means adding value to the relationship by offering solutions that match the customer’s preferences and expectations. The article also gives some examples of how to use consumer psychology in different situations, such as creating a website, writing a blog post, or responding to online reviews.
https://www.godaddy.com/resources/skills/how-to-use-consumer-psychology-grow-small-business
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Cognition & Commerce. 