In this short article by Icek Ajen, Consumer attitudes and behaviour. He provides a comprehensive overview of the theoretical and empirical research on the topic of consumer psychology. He discusses the main concepts and models of attitude formation, change and measurement, as well as the factors that influence consumer behaviour, such as motivation, personality, social influence, and culture. The article also reviews the applications of attitude and behaviour research to various domains, such as marketing, advertising, health, and environmental issues. The article is well-written, informative, and relevant for anyone interested in understanding how consumers think, feel and act. https://www.researchgate.net/publication/264000611_Consumer_attitudes_and_behavior
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