The article Behavioral Economics in Consumer Behavior Analysis by Gordon R. Foxall explores how the combination of behavioral psychology, behavioral economics, and marketing science can provide a unique perspective on consumer behavior. The article reviews different approaches to behavioral economics, such as Simon’s satisficing, Kahneman and Tversky’s heuristics and biases, and Sunstein and Thaler’s nudging, and contrasts them with operant behavioral economics, which is based on the integration of behavior analysis and microeconomics. The article argues that consumer behavior analysis can benefit from operant behavioral economics by applying its concepts and methods to the empirical data collected by consumer research and marketing science. The article also discusses some of the challenges and opportunities for consumer behavior analysis in the context of contemporary consumer culture.

https://link.springer.com/article/10.1007/s40614-017-0127-4

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