This article delves into the complex interplay of intrinsic and extrinsic factors that shape consumer buying behavior in the online marketplace. Bagga and Bhatt systematically examine how internal motivations (intrinsic factors) and external stimuli (extrinsic factors) contribute to consumers’ decision-making processes in the digital realm. The study employs a rigorous methodology to identify and analyze key factors, shedding light on the dynamic nature of online consumer behavior.
The authors’ findings underscore the significance of understanding both psychological drivers and external influences when comprehending the nuances of e-commerce transactions. By elucidating these factors, the research provides valuable insights for businesses aiming to tailor their strategies to align with the evolving preferences and motivations of online consumers. This study serves as a pertinent resource for professionals seeking a deeper understanding of the intricacies that underlie online consumer decision-making, offering actionable insights to enhance marketing and engagement strategies in the digital landscape.
Want to Learn More?
Cognition & Commerce. 