How can businesses use behavioural science to improve their ethical performance and social impact? This is the question that Annabel Gillard and Bishin Ho explore in their article Businesses FORGOOD: Developing a Framework for Ethical Behavioural Science in Corporations.
They propose a four-step process that helps businesses align their behavioural science initiatives with their values and goals and avoid potential pitfalls and unintended consequences.
The article also provides examples of how some leading companies have applied this framework to create positive change in areas such as diversity, inclusion, sustainability, and customer satisfaction. If you are interested in learning more about how behavioural science can help your business become more ethical and impactful, you should read this article.
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