How can you understand what your customers really want and need? How can you influence their behavior and decision-making? These are some of the questions that Lara Maria Bromell explores in her article The Minds of Customers Through the Lens of Neuromarketing and Behavioral Sciences.
She explains how neuromarketing and behavioral sciences can help marketers and businesses to gain insights into the subconscious and emotional drivers of customer behavior, and how to apply them to create effective and ethical marketing strategies.
She also shares some examples and tips on how to use these tools in practice, such as eye-tracking, facial coding, implicit association tests, nudges, and storytelling. If you want to learn more about how to tap into the minds of your customers and create value for them, you should definitely check out her article.
https://www.theseus.fi/bitstream/handle/10024/810495/Bromell_Lara_Maria.pdf?sequence=2&isAllowed=y
Want to Learn More?
Cognition & Commerce. 