by Arshi Naim, Business Management, King Khalid University, KSA
Consumer behavior is a crucial factor that influences marketing strategies and outcomes. In this article, Arshi Naim explains the different patterns, types and segments of consumer behavior and how they affect the decision-making process of buyers. She also provides some practical tips and examples on how to apply consumer behavior analysis to create effective marketing campaigns. Whether you are a marketer, a business owner, or a researcher, this article will help you understand your target audience better and tailor your products and services to their needs and preferences.
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Cognition & Commerce. 