by Ziqian Zhang
The article explores how psychology can be used to influence consumer behavior and boost sales. It provides an in-depth analysis of various psychological attributes that marketers can apply in their strategies, such as reciprocity, scarcity, social proof, authority, and consistency. It also examines how these attributes affect the perception, motivation, and decision-making of customers. The article aims to demonstrate the importance of understanding the human mind and emotions in marketing and how to use them to create effective and persuasive messages.
The article is based on the author’s research and experience as a professor at Hong Kong Metropolitan University. It is published in the Advances in Economics, Business and Management Research series by Atlantis Press International B.V. It is an open access article under the CC BY-NC license.
The article can be accessed online at https://doi.org/10.2991/aebmr.k.220306.048
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