Business Transformation through Neuromarketing: A contemporary Strategy of Understand Consumer Perceptions, Preferences, and Behaviour

Neuromarketing is a cutting-edge strategy that uses neuroscience to understand and influence consumer behavior. In their paper, Masengu, Muchenje and Ruziveor explore how neuromarketing can help businesses transform their products, services and communication to align with the subconscious preferences of their customers. They review the theoretical foundations, methods and applications of neuromarketing, and provide examples of successful cases from various industries. If you are interested in learning how neuromarketing can boost your business performance and customer satisfaction, you should check out their paper.

https://www.researchgate.net/profile/Reason-Masengu/publication/376809283_Business_Transformation_Through_Neuromarketing_A_Contemporary_Strategy_Of_Understand_Consumer_Perceptions_Preferences_And_Behaviour/links/6589dc8d6f6e450f19a3d13f/Business-Transformation-Through-Neuromarketing-A-Contemporary-Strategy-Of-Understand-Consumer-Perceptions-Preferences-And-Behaviour.pdf#page=256

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