“From Experiential Psychology to Consumer Experience,” delves into the evolution of consumer psychology and its impact on the contemporary concept of consumer experience. The authors explore how experiential psychology, which focuses on emotions, perceptions, and sensations, has become a crucial framework for understanding and enhancing consumer interactions with products and services.
The article emphasizes the shift from a product-centric approach to a more holistic understanding of consumer experience. It highlights the importance of considering the entire consumer journey, including pre-purchase, consumption, and post-purchase phases. The authors discuss various dimensions of consumer experience, such as sensory, affective, cognitive, and behavioral elements, and how they collectively contribute to shaping consumers’ overall perceptions.
With a focus on creating memorable and positive experiences, the article provides insights into practical strategies for businesses to connect with consumers on a deeper, emotional level. It encourages professionals to integrate experiential psychology principles into marketing and branding strategies, fostering stronger customer loyalty and satisfaction.
Overall, the article serves as a thought-provoking exploration of the intersection between psychology and consumer experience, offering valuable insights for professionals seeking to enhance their understanding and implementation of experiential marketing in the contemporary business landscape.
Want to Learn More?
Cognition & Commerce. 