B. Harini(B) and S. Subramanian
- This study explores how the Big Five personality traits (neuroticism, extraversion, agreeableness, conscientiousness, and openness to experience) influence investment decisions
- The researchers collected data from investors in Chennai through a survey using a five-point Likert scale
- The study also examines the impact of financial literacy on investment decisions, as well as the mediating effect of personality traits based on the big-five model
- The findings contribute to a better understanding of investor behavior by examining the role of the big five personality traits in mediating the relationship between financial literacy and investment decisions
This research provides valuable insights into how psychological factors can impact financial decision-making. It emphasizes the importance of considering individual personality traits when making investment decisions
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Cognition & Commerce. 